Latest News

Hp raises ink and toner prices again

31/10/2019

November 2019 Hp has increased its price on their Ink and Toner cartridges by 10%

This time it is a blanket 10% added to all ink and toners. In the past there were different percentages applied to older versus newer models, but this time it was evenly applied.

HP is overturning a print sales model that helped it amass billions in profits over the decades but is now challenged by rival supplies makers luring customers with cheaper ink and toner cartridges.

Traditionally, printers were sold at a loss and the profit was generated by consumables over the lifetime of the device, in much the same way as the razor industry operates.

However, during the company's current financial year, the money-spinner stopped spinning (Q1, Q2 and Q3 are here). And HP's incoming printer president, Tuan Tran, told the Securities Analysts Meeting in Palo Alto last week that it needs to redraw the battle lines, in part by trying to "rebalance the system profitability, capturing more profit upfront" from the printer hardware.

Source: The Register: By Paul Kunert 9 Oct 2019