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HP MD on taking on the fakes

27/04/2018

HP Inc’s Managing Director for the Middle East, Turkey, and East Africa, has written about the ongoing battle against counterfeiters in the region’s print markets.

Writing for Channel Post MEA, Mathew Thomas describes the issue as taking “an immeasurable toll on the hard-earned reputation of each print service provider or channel partner” affected. He names the financial impact of counterfeiting on the worldwide printing supplies industry as $3 billion (€2.4 billion) every year, quoting statistics from the Imaging Supplies Coalition.

“It’s a problem acutely felt by printer manufacturers worldwide,” explains Thomas, who notes that the high demand around the world for products such as ink and toner has meant a significant increase in counterfeit products. He adds that the “the growth of online retail has only made it easier for counterfeiters to operate.”

Thomas concludes by offering users and consumers some tips on protecting themselves from fakes, including scanning the box’s QR code for access to HP’s official validation screen; check for the holographic security label of authenticity; and visit the OEM’s website to validate serial numbers and security labels.

Read whole article here: https://www.therecycler.com/posts/hp-md-on-taking-on-the-fakes

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